List the reasons people download
Write down the two or three reasons real users give for installing the app. Each reason becomes its own promo video instead of being crammed into one.
Use cases
App promo use case
App Promo Video Maker
Start from your app page or a screen recording and get a set of short promo videos, each built around a different reason to download: the pain it removes, the result it creates, the moment it fits, or the proof that it works.
Built for indie developers and app teams who need more than one promo video: one for each reason someone might download.
Best moments
App launch day
New version release
TikTok, Reels, and Shorts
X and LinkedIn posts
Paid social ads
Product Hunt launch
Workflow
Turn one product story into several useful videos
Generate a hook for each reason
Angles drafts a separate hook, script, and scene plan for each angle, using your real screens as the proof.
Spread the cuts across channels
Use different cuts on different channels and days, so each post leads with a fresh reason instead of repeating the same announcement.
Example angle plan
Different angles for different reasons to care
Use these as starting points, then edit the script, claim strength, and CTA to fit your real launch.
Pain hook
Open on the annoying moment your app removes, then cut to the app handling it.
Result hook
Show the finished output in the first second, then reveal it took a few taps.
Moment hook
Place the app in one specific situation: the commute, the client call, the Sunday reset.
Contrarian hook
Challenge the usual way people solve the problem, then show the app's way.
Proof hook
Lead with a real rating, review, or number, but only if it is true and current.
Feature drop
Announce one new capability with the screen that shows it working.
Why one app promo video is not enough
People download the same app for different reasons. One user wants to save time, another wants to stop forgetting things, a third saw a friend using it. A single promo video has to pick one of those reasons or blur them together, and the blurred version usually loses. Making one short video per reason gives each audience a hook that matches what they already care about.
It also solves the launch-week problem. After the first announcement you still need something new to post tomorrow and the day after. Several angle-based cuts from the same app give you a run of distinct posts, instead of reposting the same trailer with a different caption and watching attention fall off.
App promo video ideas that use your real screens
The strongest app promos show the interface doing something the viewer wants, fast. A few formats that work without a film crew: the three-second result reveal, the before-and-after split between the old workflow and the app, the "watch me do this in five taps" countdown, the one-feature drop for a new release, and the review-led promo that puts a real user quote on screen next to the feature they praised.
Avoid promos that are all motion graphics and no product. If the viewer cannot tell what the app looks like after watching, the video has done branding, not promotion. Keep at least one clear shot of the real interface in every cut, and make sure the claim on screen is one the app can back up the moment someone opens it.
Where app promo videos run
Portrait cuts of fifteen to thirty seconds fit TikTok, Instagram Reels, and YouTube Shorts, where captions carry the message because most viewers start with the sound off. Landscape cuts suit X, LinkedIn, and your landing page. For paid social, make the first frame readable on its own, since that is often all a viewer sees before deciding whether to keep watching.
A promo cut can also fill the video slot on your Google Play listing, which takes a YouTube link. Before exporting that version, swap any "download now" or "best" lines for a plain description of what the app does, because Google Play does not allow that kind of promotional language in the store video.
Questions teams ask
What makes a good app promo video?
A clear hook in the first two seconds, one reason to download, a real shot of the app, and a single call to action. Music, transitions, and logos are secondary to whether the viewer understands why they would want the app.
How long should an app promo video be?
Fifteen to thirty seconds for social feeds and short-form platforms. Up to about sixty seconds works on a landing page or YouTube, where the viewer has chosen to watch.
What is the difference between an app promo video and an app demo video?
A promo video sells the reason to download and may show the interface for only a few seconds. A demo video shows how the core flow works step by step. Most apps need both: promo cuts to earn attention, and a demo for the landing page and onboarding.
Do I need footage or a designer?
No. A screen recording or your app's product page is enough. Angles builds scenes, captions, and voice-over around your screens, and you can edit the script and scenes before exporting.
Is there a free app promo video maker?
Every Angles account can create finished videos before choosing a paid plan, and editing and previewing in the editor are always free, so you can make your first set of app promo videos before paying for anything.
Related workflow
App Demo Video Maker
Show the core flow step by step for your landing page, onboarding, and launch gallery.
Explore related guideProduct Hunt Launch Video Generator
Prepare launch-day videos for the Product Hunt gallery, maker comment, and founder posts.
Explore related guideFeature Announcement Video Generator
Turn a new release into a short video that shows what changed and why it matters.
Explore related guideStart with a brief or generate angles first
Use the launch brief template to clarify the story, or draft your first angle set with the free generator.