Start from the release note
Capture what changed, who benefits, where it appears in the product, and what action users should take.
Use cases
Feature announcement use case
Feature Announcement Video Generator
Turn a new feature, release note, or product update into videos that show why the change matters, who it helps, and what to do next.
Built for teams that ship often and need clear product-update videos without rewriting the same announcement.
Best moments
Feature launch
Release note recap
Customer education
Sales enablement
In-app announcement
Lifecycle email
Workflow
Turn one product story into several useful videos
Translate feature into value
Generate videos around pain removed, time saved, workflow improved, use case unlocked, and objection answered.
Ship channel-specific updates
Create shorter social cuts, customer education clips, and sales-ready explainers from the same feature context.
Example angle plan
Different angles for different reasons to care
Use these as starting points, then edit the script, claim strength, and CTA to fit your real launch.
What changed
State the new capability and show it in the product.
Why it matters
Connect the feature to a user problem or outcome.
Workflow angle
Show the exact step that is now easier.
Use-case angle
Frame the feature around one common situation.
Objection angle
Explain what users do not have to worry about anymore.
Adoption angle
Give current users a clear reason to try the feature today.
Questions teams ask
How is a feature video different from a product launch video?
A feature video focuses on one change and one user action. A product launch video usually explains the broader product promise and market context.
Can I make feature videos from release notes?
Yes. A good release note already contains the raw material: what changed, who it helps, and why the update matters.
Start with a brief or generate angles first
Use the launch brief template to clarify the story, or draft your first angle set with the free generator.