Feature announcement use case

Feature Announcement Video Generator

Turn a new feature, release note, or product update into videos that show why the change matters, who it helps, and what to do next.

Built for teams that ship often and need clear product-update videos without rewriting the same announcement.

Create videos Generate angles first

Best moments

Feature launch

Release note recap

Customer education

Sales enablement

In-app announcement

Lifecycle email

Workflow

Turn one product story into several useful videos

Start from the release note

Capture what changed, who benefits, where it appears in the product, and what action users should take.

Translate feature into value

Generate videos around pain removed, time saved, workflow improved, use case unlocked, and objection answered.

Ship channel-specific updates

Create shorter social cuts, customer education clips, and sales-ready explainers from the same feature context.

Example angle plan

Different angles for different reasons to care

Use these as starting points, then edit the script, claim strength, and CTA to fit your real launch.

What changed

State the new capability and show it in the product.

Why it matters

Connect the feature to a user problem or outcome.

Workflow angle

Show the exact step that is now easier.

Use-case angle

Frame the feature around one common situation.

Objection angle

Explain what users do not have to worry about anymore.

Adoption angle

Give current users a clear reason to try the feature today.

Announce the change, not the release

Most feature announcements are written from the team's side of the release: version numbers, internal project names, and a list of everything that shipped. Viewers care about one thing, which is what they can do now that they could not do yesterday. Lead with that sentence, then show the screen where it happens. The version number can live in the caption or the changelog.

If several features shipped together, resist covering them all in one video. A ninety-second tour of five changes is remembered as "there was an update." Five short videos, one per change, each give a specific user a specific reason to open the product again, and they give you five days of posts instead of one.

Say exactly where the feature is available

Nothing erodes trust faster than announcing a feature the viewer then cannot find. If it is rolling out gradually, limited to certain plans, web-only, or hidden behind a setting, say so on screen in plain words. It costs one caption line and saves a wave of support tickets from users who followed the video and hit a wall.

Where a feature announcement video does its best work

Social posts get the most attention, but feature videos often do more work elsewhere: an in-app announcement that shows the change in context, a lifecycle email to the users who asked for it, a clip the sales team can send when a prospect's objection is exactly what just shipped, and a help-center embed that answers "how do I use this?" before anyone has to ask.

Questions teams ask

How is a feature video different from a product launch video?

A feature video focuses on one change and one user action. A product launch video usually explains the broader product promise and market context.

Can I make feature videos from release notes?

Yes. A good release note already contains the raw material: what changed, who it helps, and why the update matters.

What should a feature announcement video include?

Name the change in the first line, show it working in the product, say who it helps, and end with one action: try it, update, or read the docs. If the feature is limited to some plans or platforms, say so on screen so nobody goes looking for something they cannot use.

Can a feature announcement video generator write the script too?

Yes. Angles drafts the hook, script, captions, and voice-over from your release note, and you can edit every line before exporting. Keep what changed and where it is available exact: the generator helps with structure and phrasing, not with facts only your team knows.

Related workflow

Start with a brief or generate angles first

Use the launch brief template to clarify the story, or draft your first angle set with the free generator.

Use the brief Open generator