Product
What are you launching? What does it do in one sentence?
Copy-ready launch resource
Product launch video brief template
Use this template to turn loose product context into a focused brief: audience, problem, promise, proof, offer, constraints, and the first angles worth testing.
What to include
A good launch video brief does not need to be long. It needs enough specificity for different angles to feel meaningfully different.
Audience
Who should care first? Name the role, situation, or company type.
Problem
What painful, slow, risky, or expensive workflow exists today?
Promise
What meaningful outcome does the product make easier?
Proof
What can you show: workflow, output, metric, customer quote, or demo moment?
Offer
What can someone do next: try, join waitlist, book demo, buy, or install?
Constraints
Claims to avoid, brand words to use, channels, video length, and format.
Example brief
Product: angles.video turns one product page into multiple launch videos. Audience: Solo SaaS founders and small product teams preparing a launch. Problem: The product is built, but the team only has one generic announcement and no time to test different messages. Promise: Create several distinct selling angles and editable videos before launch day. Proof: Show six angle cards, script editing, voice-over, captions, and portrait MP4 export. Offer: Create six free launch videos from a product URL. Constraints: Avoid pretending one angle is always the winner. Keep final publishing decisions with the user.
Brief quality checklist
Before creating scripts or videos, check that the brief gives each angle enough room to say something specific.
The audience is narrower than "everyone who might buy."
The first sentence says what the product helps someone do.
The problem is visible enough to show in a short video.
The proof is something the viewer can see or verify.
The CTA matches the stage of the launch.
There are at least three different angles worth testing.
Use the brief to generate angles
Start with the free angle worksheet, then turn the strongest directions into editable videos in angles.video.