Choose one workflow
Keep the demo focused on one job rather than trying to explain the entire product in one video.
Turn product context into demo videos that show the workflow, output, and next step clearly enough for launch pages, social posts, and sales follow-up.
Built for teams that need to show how a product works without producing a full tutorial from scratch.
Best moments
Workflow
Keep the demo focused on one job rather than trying to explain the entire product in one video.
Structure the demo around input, action, output, and result so the viewer can follow quickly.
Create portrait or landscape demo videos depending on whether the asset is for social, sales, or the website.
Example angle plan
Use these as starting points, then edit the script, claim strength, and CTA to fit your real launch.
Show the shortest route from starting point to useful output.
Show the old workflow, then the product-assisted workflow.
Anchor the product steps in one realistic scenario.
Show the output first, then explain how it was created.
Show how setup, control, or editing works.
Contrast the workflow against manual alternatives.
A good demo video focuses on one workflow, shows visible progress, and makes the next step clear. It should avoid becoming a complete product tour.
Use vertical for social and launch-day distribution. Use landscape for websites, sales follow-up, and places where the viewer needs to inspect the interface.
Use the launch brief template to clarify the story, or draft your first angle set with the free generator.