Clarify the launch promise
Use one direct promise that Product Hunt visitors can understand in the first few seconds.
Use cases
Product Hunt use case
Product Hunt Launch Video Generator
Prepare a Product Hunt video pack that explains what the product does, why it matters, how it works, and why people should try it on launch day.
Built for founders preparing a Product Hunt launch page, maker post, and launch-day social assets.
Best moments
Product Hunt gallery video
Maker comment support asset
Founder launch post
Launch-day LinkedIn post
Twitter/X teaser
Post-launch follow-up
Workflow
Turn one product story into several useful videos
Generate proof and demo angles
Create variants that show the product output, the workflow, the founder insight, and the most useful use case.
Export for launch-day surfaces
Use short videos across the Product Hunt gallery, founder posts, social replies, and follow-up campaigns.
Example angle plan
Different angles for different reasons to care
Use these as starting points, then edit the script, claim strength, and CTA to fit your real launch.
Gallery demo
Show the product result quickly, then show how it is created.
Founder insight
Explain the launch problem that made the product necessary.
Use-case angle
Show one user and one launch-day job.
Before-after angle
Compare launch prep before and after the product.
Objection angle
Reduce fear around setup time, quality, or control.
Social proof angle
Use credible signals without overstating traction.
Questions teams ask
Do I need a different video for Product Hunt?
Usually yes. Product Hunt visitors scan quickly, so the best video often leads with the product output and keeps the message narrower than a full homepage explainer.
How many launch videos should I prepare?
Prepare at least three: a product demo, a founder-story version, and a use-case version. More angles give you better material for launch-day posts and follow-ups.
Start with a brief or generate angles first
Use the launch brief template to clarify the story, or draft your first angle set with the free generator.