Ad angles, unpacked
How to find the angles that make a product worth watching — and turn each one into a video you can actually ship.
Tutorial
A Feature Is Not a Selling Angle: One SaaS, Twelve Different Videos
Your feature list is a set of facts. An angle is a claim someone can disagree with — and that difference decides whether your launch video lands.
Tutorial
How to Make a Demo Video for Your SaaS Without a Camera
Every shot you need is already on your screen. A practical way to turn a working feature into a demo video people actually watch.
Tutorial
What to Post on Launch Day: A Video Checklist for Indie Makers
Launch day needs five or six different videos, not one good one. Here's what each channel actually wants, with lengths and openings.